Celebrating luxury with Glenfiddich’s Grand Cru
Occasionally, a product comes along that transcends a category. Pushes boundaries. Elevates an experience.
That’s the case with Glenfiddich Grand Cru, a 23 year old luxury malt finished with a flourish in rare, French Cuvée casks.
Building on the global packaging, Purple took design cues from the meta luxury world to create an explosive and iconic beauty image. We brought it to life in partnership with Taylor James, producing a moving ‘living signature’ that captures the emotional spark behind life’s truly special occasions.
It’s been celebrated and amplified on every channel, from dazzling social posts to the 8,500 sq. ft bright lights of Times Square, New York. Beyond luxury. And a launch beyond our wildest dreams.
Global campaign | Moving image | Toolkit
“With Grand Cru, we’re creating a new luxury moment and pushing the boundaries of the occasions where single malt is consumed. Purple have captured our vision perfectly, elevating our bottle and our exquisite liquid and transforming it into a dynamic and iconic symbol of celebration for consumers everywhere.”
Chameleon
Brand world
Pilsner Urquell
Global brand guardians