Sharing the peculiarities of the perfect Hendrick’s and Tonic
Hendrick’s wanted to ensure that its gin was poured in the same, super premium way by every single bartender.
In ‘The Pursuit of Peculiar Perfection’, Purple built a video-powered training tool, featuring the wonderfully eccentric Global Ambassador, David Piper. With engaging videos and hidden facts, it enlightened curious bartenders about everything needed to make an impeccable Hendrick’s and Tonic, from glassware to garnish. Now, whether you're in a boutique bar or a high street pub, you’ll always have the ideal gin drinking experience.
Education programme | Website design | Trade advocacy
“The site is called ‘The Pursuit of Peculiar Perfection,’ which could also describe how Purple have gone about the project. They have created an imaginative, engaging and effective site which we know bartenders will appreciate – it’s an education programme that will achieve our strategic objectives and is also brilliantly bizarre.”
40%
increase in serve quality
5,600
bartender sign ups
Ailsa Bay
Visual identity
Pilsner Urquell
Global brand guardians