Changing the face of luxury celebration
Why are we programmed to uncork certain types of drink at key milestones in our lives?
It’s a question that sparked Glenfiddich to challenge the more traditional celebration occasions with their Grand Series, three maverick whiskies changing the game in luxury spirits.
Using CGI, we evoked each key celebratory occasion to bring meaning and emotion to each Grand whisky. CGI allowed us to go beyond the constraints of photography (and physics!) and precisely define a mood and magic: laidback luxury for 21 Year Old Caribbean rum finish, high-tempo toasting for 23 Year Old cuvée cask finish and majestic opulence for the 26 Year Old cognac cask finish.
Taking cues from luxury brands out of category, we adopted a digital first mindset, creating beautiful moving image that hero each rare whisky, with cut-downs for social.
We are proud to continue to help Glenfiddich push the boundaries of single malt.
Beauty imagery | Moving image | Global campaign
“Purple have been an indispensable creative partner on our Grand Series journey. Once again, they’ve perfectly captured the vision we wanted to project and executed it in a luxurious way that’s not only completely stunning, but we know is really appealing and compelling to our influential global whisky audience. We couldn’t have asked for more!”